Automated data movement for retail & CPG
Understand your buyer journey and unlock new insights with automated, reliable data movement.
Data movement that keeps up with your buyers
Fivetran makes it simple for retailers to spot trends with real-time, accurate data movement from all of your key sources.
Accelerate time to insights with high-volume data movement
- Connect to on-prem and cloud sources via agent-based or remote capture connections.
- Log-based change data capture (CDC) enabled for the lowest-impact, highest-volume data movement.
Get peace of mind from source to destination
- Data is encrypted in transit and at rest, and purged after it’s successfully written to your destination.
- Enable column masking to block or hash PII and sensitive data before it enters your destination.
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See trends faster with automated & fully managed data movement
Automated scans for incremental updates using system columns for applications or transaction logs for database sources.
Automated inserts, updates and deletes that ensure changes in your data source are reflected in your destination.
"Fivetran's robust connectors allow us to efficiently leverage large data sets to make our customer experience better and richer.”
Sean O'Toole, Lead Data Engineer, Charlotte Tilbury Beauty Limited
business outcomes
Own your retail and CPG buyer journey
Drive greater personalization for your buyer while optimizing and predicting inventory with Fivetran's automated data platform.
Unlock customer 360
Omni-channel customer engagement has led to customer data living in multiple applications and databases. Understand your customers by mapping out a customer 360.
Dive deeper into personalization and segmentation
Today’s consumers expect a personalized shopping experience, curated to their interests. Create and leverage segmented customer data to send tailored messages to buyers.
See the complete purchase attribution
Customer purchase data is essential to identify and double down on the high-performing touchpoints along a customer’s buying journey.
Innovate on customer lifetime value
Calculating the value of a customer over time helps determine revenue forecasting and predictive modeling for acquisition.
Understand supply chain optimization
Gain efficiencies in supply chain operations by accessing fresh data on product status and deliveries to fulfill orders on time.
Fully grasp inventory management
Data and operations teams need to work together to identify areas for accuracy improvements in inventory planning to achieve a predictive inventory management model.
Unlock customer 360
Omni-channel customer engagement has led to customer data living in multiple applications and databases. Understand your customers by mapping out a customer 360.
Dive deeper into personalization and segmentation
Today’s consumers expect a personalized shopping experience, curated to their interests. Create and leverage segmented customer data to send tailored messages to buyers.
See the complete purchase attribution
Customer purchase data is essential to identify and double down on the high-performing touchpoints along a customer’s buying journey.
Innovate on customer lifetime value
Calculating the value of a customer over time helps determine revenue forecasting and predictive modeling for acquisition.
Understand supply chain optimization
Gain efficiencies in supply chain operations by accessing fresh data on product status and deliveries to fulfill orders on time.
Fully grasp inventory management
Data and operations teams need to work together to identify areas for accuracy improvements in inventory planning to achieve a predictive inventory management model.
How Glossier uses Fivetran to power their holiday ecommerce strategy
Challenge
Solution
Find your retail and CPG connectors
Get even more out of Fivetran's automated data movement platform
Data democratization
Give more teams access to data without compromising on compliance. Learn how Fivetran accelerates your data democratization efforts.
Database replication
Fivetran allows you to effortlessly add operational databases to analytics projects and see the full picture.
Related resources
Saks leverages Fivetran to unlock critical business insights in near real time
Solving ecommerce analytics
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